Get more organic sales from your Shopify store.
If the ads are paying for most of your orders, the profit goes right back out the door.
Your store already has the tools to sell without a bill attached.
Most of them are switched off.
I'm Herbert Timpson. I get Shopify stores running the way they should: found on Google, emailing the people who visit, and selling without leaning on ads.
The ads are carrying the store.
And the ad bill is not the only thing it is costing you.
Clicks, but nobody buys
In 23 days of cold Facebook ads, one store logged 5,379 visits from Facebook and Instagram. Only 3 completed checkout.
Why visitors are not buying What you seeTurn the ads down and sales drop with them
So you do not dare touch the budget. The ads stopped being a channel a while ago. They are the whole plan.
Are your ads worth it? Do the math What you seeEvery tool takes credit, and none of them match your orders
For the same 30 days, one store's email platform credited itself with 23 orders. Shopify traced 10 orders to an email click.
How the Stack Check reads them together What is hidingYour email says live, and almost nobody gets it
One store's weekly email sequence showed as live for six weeks and reached 13 people. It was built for 488.
Five checks to run on your email What is hidingYour best products are not on Google
Google will show your products to shoppers for free. On one store, the highest-value products in the catalog had never been published to it.
Check your free listings How it feelsYou are starting to wonder if it is worth it
AI engines get asked whether Shopify is worth it about 2,100 times a month in the US, by DataForSEO's count. On the store in the case study, the answer was not a new platform. It was turning on what was already there.
See what changedOne store was paying $1,700 a month for Facebook ads and an ad vendor. In its slowest 30 days before the work, the whole store sold $5,110.
A store that already sells should not have to pay for every order. The ways buyers find you for free are already built in. Somebody just has to turn them on, and check that they are working.
I do the work inside your store.
On Saturdays I pack orders for a direct to consumer brand. The rest of the week I am logged in to Shopify stores, working in Shopify, Klaviyo, Google Search Console, GA4 and Google Merchant Center myself. Here is what that did for one beef brand, from its own Shopify reports.
Its slowest 30 days before the work: $5,110 in sales. Its best 30 days after: $35,812, with Google and email bringing in 59% of it, up from 24%.
Before is March 20 to April 18, 2026. After is August 17 to September 15, 2026. The Facebook tiles compare cold audiences (August 3 to 25, 2026) with warm audiences (August 26 to September 15, 2026), both during the work.
See the receipt, the caveats and the test behind each number
Three steps from traffic to sales.
- 1
Stack Check
I go through your store, your email and your Google accounts and show you where money is going out the door and where it is sitting unclaimed.
- 2
Fix it in order
I work in your accounts, biggest dollars first, so the fixes that pay fastest come first.
- 3
Keep score
You get the count from your own Shopify reports, channel by channel, as a before and an after.
- Done for you. I do the work, you do not have to learn it.
- You keep your accounts and logins. I work in them.
- Every number comes from your own Shopify reports
- The ads that work stay on
- If your store is not the bottleneck, I will tell you
The detail is The Traffic to Sales Method: five stages from Stack Check to Show Proof.
The tools you already have, turned on and checked.
Your best products are missing from Google
Free product listings cost nothing. The highest value products are often the ones never submitted.
Get FoundBuyers search and find someone else
Collection and content pages that cannot rank, and a store the AI engines never mention.
Get Names · Get OrdersEmail says live and sends nothing
Flows that report themselves as running while almost nobody receives them.
Stack CheckNobody can say what actually paid
Every platform reports on itself, and none of the reports agree with the orders.
From renting your customers to earning them.
Picture a month where the ads are a choice, not life support.
- Your best products show up in Google's free listings
- Search and email bring orders in without a bill attached
- You know which channel actually pays
- The ads that work keep running, and stop carrying everything
Or leave Merchant Center, your collection pages and your email list idle, and keep paying for orders your own store could have sent.
Questions store owners ask first.
Do I have to turn off my Facebook ads?
No. On the store in the case study the ads kept running and moved to warm audiences on August 26, 2026. A website visit cost 13¢ instead of 45¢ in Facebook Ads Manager, and 1 in 179 Facebook and Instagram visits completed checkout instead of 1 in 1,793, by Shopify's count. The point is for search, free listings and email to carry more of the month, so the ads stop carrying all of it.
What does the Stack Check look at?
Shopify, Klaviyo, Google Search Console, GA4 and Google Merchant Center, read together, to find where they disagree and where orders are being missed.
Can you guarantee more sales?
No. What I can do is show you where the store is losing them, fix it in order, and count every change from your own Shopify reports, with the source and the dates.
Who is this for?
Shopify and direct to consumer stores already doing real revenue, where ads are carrying more of the sales than the owner would like.
How do I start?
Book a thirty minute call, or run the free Stack Check on your own store first.
Find out how much of your month the ads are carrying.
Thirty minutes. You leave knowing where your traffic is losing sales, whether or not you hire me.