Sales from Google: $285 to $8,668 in 30 days
Mar 20 to Apr 18, 2026$285
Aug 17 to Sep 15, 2026$8,668
30x- Baseline: the worst case before the work
- $285 from 4 orders that came in from Google, March 20 to April 18, 2026. The highest-value products in the catalog had never been published to Google.
- What we changed
- Rewrote product names, titles, descriptions and search snippets around the terms buyers search, with real weights (August 7 to 30). Built six city landing pages (August 1 and 2). Published the beef share products to the Google channel so they could show in free Shopping listings (August 24). Cleaned up crawl errors and expanded thin product pages to more than 400 words (August 27 to 30).
- Result: the best case after
- $8,668 from 16 orders that came in from Google, August 17 to September 15, 2026, 30 times the baseline.
- Evidence source
- Shopify Analytics, Total sales by referrer, Google row, pulled September 16, 2026, beef shares at full price.
- What this does not prove
- Shopify does not split Google search from free Shopping listings, so this cannot say which sold more. Four of the 16 orders were beef shares, $6,120 at full price. Search Console only began collecting on July 28, 2026, so there is no clicks comparison from before the work.
- Test it on your store
- In Shopify, open the Google and YouTube channel and check that your best sellers are published to it. In Search Console, open Performance, sort queries by impressions, and note the ones in positions 5 to 15. Then compare the Google row in Total sales by referrer for your last 30 days with your slowest 30.