Field notes from inside real Shopify stores.
What turned up in live accounts, including the things that made the reporting look worse before it looked better.
Shopify store getting no sales? Start with these checks
When a Shopify store has visitors and no sales, the cause is usually the wrong traffic, a store that turns buyers away, or tools that are quietly broken. Check them in that order.
Google free listings: the Shopify sales channel most stores leave off
Free listings put products in front of Google shoppers at no cost per click. On one store, orders from Merchant Center listings went from 3 in 30 days to 17 after its best products were published.
Are Facebook ads worth it for your Shopify store? Do the math first
Facebook ads are worth it when they bring in more than they cost after you pay for what you sold. Most stores never run that math. Here is how, and what one store found.
ChatGPT SEO for Shopify stores: what gets a store named
Far more people ask an AI engine this than type it into Google. What decides whether a store gets named, what a catalog needs that an article does not, and what is sold as a shortcut.
Is your email really working? Five checks
Five checks, about ten minutes. Whether the sequences are sending at all, whether anyone is really reading, and what email earns by Shopify's own count.
Your 92 percent open rate is not real
238 opens on 263 sends. The number was machine generated, and it was the most flattering figure on the screen.
Your abandoned cart email may have almost nobody to send to
Before rewriting the copy, work out how many people are eligible. On one store the pool was about eight people a month.
Browse abandonment was not broken, it was starved
Zero orders off a flow that looked dead. The store could identify 0.8 percent of its visitors, so the flow was already reaching almost everyone it could.
Want this looked at in your own store?
Thirty minutes. Bring the dashboard you do not trust.